Our Story

Bare Nutrition. Protein Snacks As Nature Intended.

Eating clean has always been a priority for Alyson and me. We focus on whole foods, healthy fats, and high-quality protein—nothing processed, nothing artificial. But finding snacks that met our standards and actually tasted good? Impossible. Everything on the market was packed with seed oils, added sugars, or fillers, and I was frustrated. So, I took to our kitchen and started experimenting, making my own supplement bar with grass-fed beef tallow and protein to fuel my workouts.

Naturally, when we had kids, we wanted the same clean nutrition for them. In the beginning, it was easy—they ate what we put in front of them. But as they got older, they wanted snacks, and the options were all junk. One day, our 3-year-old took a bite of my homemade bar… then another. That’s when we realized we were onto something. With a little tweaking (and Alyson’s genius idea to add pork rinds for better texture and salt), the PowerPuck was born—a snack we could finally feel good about giving our kids.

But we didn’t stop there. We knew other families, athletes, and health-conscious people were facing the same struggle. That’s how PowerFit Foods was born. What started as a single product has grown into a full line of clean, whole-food protein snacks made with the simplest, highest-quality ingredients—like grass-fed beef protein, beef tallow, cacao, honey, and salt.

We’re just getting started. We’re excited to keep innovating and reaching more individuals and families, doing our part to bring clean, delicious, high-protein snacks to everyone.

Minimal ingredients. Maximum nutrition. Snacks as nature intended.